COVID clearing a path for rapid improvements to consumer experience

There’s nothing quite like the threat of a dangerous new virus to encourage people to start taking their health more seriously.

COVID-19 has highlighted tremendous challenges in healthcare. It has shined a light on gaps in our ecosystem, especially the delivery of care and health equity. It has been promising to see entrepreneurial solutions, including those from big tech like Amazon and Apple, emerging to fill those gaps and contribute to a better future focused on value and improved health outcomes.

While some may see the proliferation of healthcare tech as simply a response to increasing demand, on a more fundamental level, it’s a calling out to the healthcare ecosystem on how unwieldy the need is to better understand our health.

Read Doba Parushev's full commentary on Fierce Healthcare.